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SWA Rapid Rewards Takes home Freddie for Best Award Redemption

Explorer C

I had the opportunity to represent Southwest Airlines at the 21st Annual Freddie Awards held last night in Fort Lauderdale.   On behalf of all of our Employees, I was thrilled to accept the award for first place in the Best Award Redemption category. 

For the 11th consecutive year, Southwest Airlines Rapid Rewards has taken top honors in this category, and no other frequent flyer program has ever won since the category was introduced in 1998! 

In addition to the Best Award Redemption honor, Rapid Rewards placed in the top five in five additional categories, including Program of the Year, Best Website for, Best Member Communications, Best Bonus Promotion, and Best Customer Service. 

For more information on the Freddies and to see pictures from last night, visit:  

And, if you’re not already a member of our Rapid Rewards program but are thinking about joining, please visit for more information.