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SWA Selects Wunderman as Agency of Record for Rapid Rewards Program

Frequent Flyer A

Southwest Airlines has selected Wunderman as its Agency of Record for the airline’s award-winning frequent flyer program, Rapid Rewards.  The account will be managed from from Wunderman’s Irvine, California office and will utilize the resources of the Wunderman network.

Wunderman will be tasked with strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs.  Southwest and the agency will work together to develop campaigns in a range of mediums. 

“We chose Wunderman because of their strategic vision, their ability to provide innovative solutions, and the personal chemistry that they demonstrated with our team,” said Kevin Krone, Vice President Marketing, Sales, and Distribution.  “They’ve shown that they know how to marry creativity and innovation to reach consumers effectively.” 

“Southwest Airlines knows their Customers," said Wunderman North American Managing Partner Dan Olson.  “Wunderman’s role is to provide fresh thinking that will spur growth and energize their ability to create meaningful dialogue and deeper relationships with Rapid Rewards Members.”