In 2007, Southwest received a meeting invitation from the legendary radio personality Kidd Kraddick. Kidd invited us there that rainy morning with one small request, an airplane. Sitting across the table from Kidd, you could feel the deep love that he had for his charity, Kidd’s Kids. After making us laugh and putting the room at ease, Kidd submitted his request on behalf of hundreds of sick kids who wanted nothing more than to escape to a magical place.
Southwest Airlines has had the privilege of spending the last six years supporting a cause that is both rewarding and meaningful, thanks to the passion of one man. Kidd made a difference in the world and we want to thank him for letting us be a part of doing the right thing.
Kidd, we will miss your child-like Spirit and tremendous heart and we offer our condolences to your family at this time.
Luv, Southwest Airlines