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Share the Luck: Help the Next Generation of Artists On The Rise and Attend Luck Reunion this March


While hordes of music lovers make their way to Austin, TX, March 14 for one of the country’s biggest creative conferences of the year, a boutique music festival takes place just 30 miles outside the capital city. Offering a welcome reprieve from the hustle and bustle of downtown Austin, Willie Nelson’s legendary ranch hosts the Luck Reunion—a celebration of old and new that features trailblazers of American roots music and up-and-coming artists following in their footsteps. The event is named for Nelson’s property, which he dubbed “Luck, Texas.”


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Our Passion for Music

Southwest is excited to return for a third year as the presenting sponsor of Luck Reunion. Through this partnership, we look to connect with our Customers through our shared support of music, as well as create a platform for Artists On The Rise.


For those who would like to enter for a chance to win tickets to this unique event, you can visit between February 1-22 to enter our VIP Package sweepstakes. This prize includes roundtrip air travel on Southwest for winner and one guest to Austin, hotel accommodations, VIP tickets to the Potluck Dinner on March 13 and to the Luck Reunion festivities on March 14, car service, and Luck merchandise. 


Our Music Platform

We are also pleased to continue our support of up-and-coming artists through our signature Artists On The Rise program. The program allows talented rising artists to showcase their work for an opportunity to rise to the stage at Southwest music events. For the second year in a row, Southwest: On The Rise to Luck will allow finalists to vie for a chance to play an opening set on the main stage at Luck Reunion in March.


At, you can also learn more about the artists participating in Southwest: On The Rise to Luck, and later this month, you’ll have a chance to vote for who you want to see perform on the main stage. Artists participating include:

  • Cha Wa from New Orleans
  • Katie Pruitt from Nashville
  • Madison Cunningham from Los Angeles

Stay tuned to for more information, to enter the Get Lucky to Luck sweepstakes, and to check out the Artists On The Rise.


NO PURCHASE NECESSARY. Open to 48 contiguous U.S. and D.C. age 21+. Odds depend on number of entries. See Official Rules and Privacy Policy.

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