Southwest Airlines Employees are known for having Servant's Hearts and for giving back to our communities. In addition to the countless volunteer activities that our Employees organize on an individual basis in their local communities, we also support several Companywide Share the Spirit events each year.
For example, for the national Read Across America initiative last March, we partnered with the Pi Beta Phi sorority to hand out Dr. Seuss books to children in 25 of our airports. In June, during our 35th Anniversary celebration, we "Spread the LUV" with America's Second Harvest Food Banks nationwide and collected mountains of peanut butter. In addition, we hold our famous LUV Classic golf tournaments in Dallas and Phoenix every year to raise money for the Ronald McDonald House in various cities.
Our latest Company-sponsored Share the Spirit event took place during Super Bowl weekend. As the "Official Airline of the Super Bowl" we were able to have some fun-filled competition of our own. The always-entertaining "Pro Tow" for charity is an event in which professional football players compete with local muscle men in a unique form of tug-of-war. Two teams compete to prove who can pull a 100,000 pound airplane 50 yards in the shortest amount of time.
This year in Miami, twelve employees from the Broward County Sheriff's Office competed against twelve members of the NFL Pro Tow team, and the event took place at the
Ft. Lauderdale/Hollywood International Airport. The NFL players won the contest (by seven seconds), and they received a $2,500 check and 20 Southwest Airlines tickets for their designated charity, the Player Assistance Trust Fund. Don't feel too sorry for the Broward County Sheriff's Office detention, law enforcement and fire rescue officials, though, because even their "losing" team received 20 Southwest Airlines tickets for their charity, the Sheriff's Foundation.
That just goes to show that everyone wins when Southwest Airlines Employees Share the Spirit!