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Shark Week is Back and It’s Our Biggest Bite Yet!



Join in on the fun as we celebrate Shark Week’s 30th anniversary.


Shark Week is almost here, and this year it’s sure to be even more fintastic. The iconic television event is celebrating its 30th anniversary, and Southwest Airlines is proud to partner with Discovery Channel once again to commemorate this impressive milestone.


Shark Week 2018 will showcase all-new shark stories through eight days of television specials. The annual franchise will use innovative technology to showcase some of the world’s most unique species. Shark Week content will air on Discovery Channel from July 22-29.


Southwest Customers will be able to access an early premiere of “Great White Abyss” through the Southwest Entertainment Portal onboard all of our WiFi equipped aircraft. This episode highlights Mexico’s Guadalupe Island, which is known as a hot spot for Great White Sharks.


Customers can also tune-in to live Shark Week content as they fly to their favorite Southwest destinations. In addition, Passengers will have the opportunity to enjoy three previously aired episodes, including fan favorites “Shark Trek,” “Nuclear Sharks,” and “Sharks and the City: LA.”


The fun doesn’t stop there! Two lucky Shark Week fans will get much closer to the jawsome action thanks to this year’s Dare to Dive sweepstakes. Southwest Airlines and Discovery Channel are teaming up to send a winner and a guest on a five-day Great White Shark cage dive adventure with Islander Charters. The all-inclusive trip will take them from San Diego to Guadalupe Island, Mexico. Enter the Dare to Dive sweepstakes at


180709_Shark_Week007.JPGAlso, keep your eyes on the skies this summer and you might be lucky enough to see our Southwest Airlines Shark Week fleet.


The fleet includes five aircrafts, each displaying custom artwork honoring a species of shark often showcased in a Shark Week episode. You can visit from a desktop device to spot the Shark Week fleet via custom-created shark icons, which have replaced the site’s traditional airplane icons. 


180709_Shark_Week001.JPGTo see past and future shark flights, you can search the site by each aircraft’s tail number: Great White Shark (N470WN), Hammerhead Shark (N705SW), Mako Shark (N961WN), Tiger Shark (N553WN), and Bull Shark (N947WN) aircraft on Each shark-themed aircraft’s information page will showcase a custom Shark Week logo as the aircraft flies throughout the Southwest system through August 31, 2018.


180709_Shark_Week002.JPGAs our Southwest Shark Week fleet takes to the skies this summer, we encourage you to share pictures and videos of our special Shark Week planes on social media. Be sure to include @SouthwestAir and #SharksTakeFlight in your posts and follow the hashtag for some fintastic surprises.


The most jaw-dropping week of the year is almost here, so get ready for our biggest bite yet!


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