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Show your love for Rapid Rewards ... vote in the Freddie Awards by March 31st!

Explorer C

Southwest has a chance to be recognized once again through commercial aviation industry magazine InsideFlyer’s Freddie Awards. Who gets to vote? Southwest Rapid Rewards members who love the unique benefits Rapid Rewards offers—and I hope that includes you!


Nearly four million ballots are cast annually in the Freddie Awards as travelers vote for the program they feel provided the best value and services during the previous year. 2016 was a big year for Southwest at the annual Freddie Awards where InsideFlyer recognizes the brightest in the business as voted by those who know best — you!


For the fourth year in a row, Rapid Rewards won the award for Best Customer Service, on top of being dubbed the loyalty program of choice. This year, our goal is to take Rapid Rewards’ recognition to a whole new level by bringing home all three major awards—Best Customer Service, Best Loyalty Credit Card, and Program of the Year.


Voting is officially open, so visit to vote for Southwest in all three categories.


On the heels of one of Southwest’s most prized holidays—Valentine’s Day—if you love us, let us know! Help us spread the word — share the link and tell your friends what makes the Rapid Rewards program so great.


Thank you for helping Rapid Rewards to be recognized for all it has done, and all it will continue doing in the future!