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Southwest Airlines Community

Showing LUV to Our Communities for 40 Years


In Southwest Airlines’ 40th year of service, it’s amazing to look back and see how much we have changed over the years.  Since our humble beginnings, there are some things that we’ve held true—building meaningful relationships, showing our LUV and our commitment to our Customers, and making a positive difference in the communities we serve. 

In honor of our 40th Anniversary, we want to spread the LUV even further to the communities we serve by giving 40 deserving nonprofit organizations the chance to win 40 roundtrip tickets each—that’s 1,600 tickets total.  Starting July 12 through the end of day on July 14, nonprofit organizations focused on community initiatives that concentrate on education, diversity, military, environment, or families facing serious illness can submit a photo illustrating the positive work they do in the community along with their compelling story to to explain how they will use the 40 tickets to achieve the organization’s missions in the community.

Don’t miss the opportunity to enter; this contest will only be open for a limited time! And, you’ll want to stay tuned to NUTS About Southwest because we’ll begin announcing ten grand prize winners a week beginning July 26.

This contest is our way to celebrate and thank YOU for your efforts to make the Communities in which we all work and live a better place!  So, let me thank you now for helping us show LUV to our communities as we celebrate our Big 4-0.

For more details about how we serve the Asian, African American, Hispanic, and GLBT communities, please visit and click on African American Outreach, Asian Outreach, GLBT Outreach, or Hispanic Outreach.  


Southwest Airlines – Showing LUV to our Communities for 40 Years Contest.

 1.     To Enter:  No purchase or obligation necessary.  Contest runs July 12, 2011 from 10:00 am CST –July 14, 2011 at 11:59 pm CST.  To enter without purchase or obligation, submit a 200 word or less essay and one photo that illustrates the work your nonprofit organization does in the community and how, if selected, your organization would use the 40 roundtrip Southwest Airlines tickets to further your cause.  All entrants must be an employee of a nonprofit organization that focuses on community initiatives that concentrate on education, diversity, military, environment, or families facing serious illness.  All entrants must prove their nonprofit status by attaching a copy of their 501(c)3 form to their e-mail submission.  All entrants must include the nonprofit organization name, entrant’s name, a valid e-mail address, and a phone number with the submission.  All entries become property of the Sponsor and will not be returned.  Entries are limited to one (1) per organization.  Anonymous entries will be considered invalid.  You warrant your essay and photos will not be sexually explicit, unnecessarily violent or derogatory, and that you or your organization is the owner of the photo submitted and have permission to use any likeness(es) it may contain.  Entries cannot promote drugs, alcohol, or firearms.  It cannot contain trademarks, logos or copyrighted materials owned by others.

 2.     Selection of Winner: On or about July 15, 2011 at 10 am CST, members of the Southwest Airlines Communication & Strategic Outreach Team will review all eligible entries received and choose 40 winners.  The judges will be judging on the following qualities:

  • Community Impact: 55%
  • Creativity and Originality: 25%
  • Rules: 20% Read and complied with the official rules.

Prizes are guaranteed to be awarded.  Odds of winning will depend on the total number of eligible entries received.

 3.     Prize: 40 Grand Prizes to consist of 40 roundtrip tickets each, valid for 18 months, on Southwest Airlines to/from an airport served by Southwest Airlines (subject to Southwest Airlines terms and conditions; certain restrictions may apply).  APV for each Southwest Airlines roundtrip ticket is $400 making the APV for each Grand Prize $16,000. Grand Prize tickets are non-transferable, and winners will be required upon request to submit a 500 word story or less about how the tickets were used for the nonprofit organization along with three photos for use on Southwest Airlines’ internal and external communication channels.   

 4.     Eligibility:  Contest open to all legal US based 501(c)3 nonprofit organizations as of July 12, 2011, focused on the community initiatives described in Section 1.  Employees of Southwest Airlines Co. and their advertising and promotions agencies, and their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible to enter on behalf of a qualified nonprofit organization.  Void where prohibited or restricted by law.  Contest subject to all applicable federal, state, and local laws and regulations.  By participating, entrants agree to these official rules and accept decisions of the Sponsor as final.  Void in Puerto Rico and where prohibited by law. The promotion is offered in the United States only and shall only be construed and evaluated according to United States law.  Do not proceed in this site if you are not located in the United States.

 5.     To Claim Prize: Potential winners only will be notified by Southwest Airlines via e-mail from  Winner will have 48 hours to respond to the e-mail to claim the prize.  Unclaimed or undeliverable prize will be forfeited and awarded to an alternate winner.  Entrants who are not chosen as a winner will not be notified.  Prizes are not transferable or redeemable for cash.  Prizes are guaranteed to be awarded.  Acceptance of prize constitutes permission (except where prohibited) to use winner's name, organization’s name, hometown and likeness for purposes of advertising, promotion and publicity in any media without additional compensation.  Winners must execute and return any required affidavit of eligibility and/or liability/publicity release within one (1) day of notification attempt or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize.

 6.     Limitation of Liability: Sponsor, nor their affiliated entities, are responsible for printing or typographical errors in any related materials; stolen, fraudulent, entries or mail; or transactions that are processed or lost due to computer or electronic malfunction.  Winners are solely responsible for payment of all federal, state, and local taxes on prize and for any travel or other expenses not specifically mentioned in prize description.  Sponsor reserves the right to cancel or modify Contest if fraud or technical failure compromise the integrity of the Contest as determined by Sponsor in its sole discretion.  This Contest offer is being made exclusively by Sponsor.

Sponsor not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections or fraud, incomplete, garbled or delayed computer transmission whether caused by Sponsor, user, or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the process of submissions which may limit a participants ability to participate in this promotion.

 7.     Winner's List: To request a Winner's Name List, send a self addressed stamped return envelope, after July 26, 2011, to Southwest Airlines Communication & Strategic Outreach.  All requests must be received by August 25, 2011.  Utah and Washington residents may omit return postage.

 8.     Sponsor: Southwest Airlines Co., P.O. Box 36611, Dallas, TX.  75235-1611


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Hello, I had a quick question about what the image will be used for other than judging. We work with youth and while we have permission to use the images, we would not want to have a child’s image show up in some larger national campaign or something without prior knowledge of that happening. Can you tell me if the image will be used outside of the contest? Thank you, Lindsey Hogg
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Southwest we thank you guys for being a responsible Corpoorate community partner. We serve an historically underserved community and we are excited to see participation and interest in our work from such a large corporation it speak volumes. It also reinforces to our clients which frequent your airline the comminment you guys have to diversity. Best, Kirk Myers, CEO Abounding Prosperity Inc
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Thank you Southwest Airlines, for providing this opportunity to non profit organizations that work to enhance the lives of others! Southwest is to be commended! Angela Jackson Artistic Director Houston Dance Theatre
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Kudos! This is an awesome way to show your generosity in such a time of hardship for many. No matter what organizations win this contest, Southwest stands shoulders above the industry with this gesture. Many blessings and much continued success! In Christ, Marsha M. Maldonado Executive Director Faith Hope and Love Jesus, Inc.
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Hey, that was a good deal, except we did not get the email until today the 14th, so we are not able to participate.
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I think this is a very good opportunity, however its sad that it was sent out the intial day and only lasted two days. How could one have been notified of this earlier. Our program could have really used this, and when I submitted it said to late. Viola Posley
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What a great opportunity! I am so glad that Southwest is showing such initiative by supporting non-profits in this way. I am looking forward to hearing about who will be receiving the tickets! Lisa McCraw Rally Foundation
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We at 100cameras simply can't wait to hear from Southwest Luv40! All our best and support. 100cameras. team
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I wish this had been open for a longer period of time. Unfortunately, we missed the announcement. I would have loved to have entered. GLBT Advocacy & Youth Services, Inc.
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This was an awesome opportunity and we enjoyed getting our teens together to work on this! We are all anxiously awaiting the results. A BIG thank you to Southwest Airlines for being involved in the communities. What a true role model for others to follow. Sincerely, Robin Colyer Children Shelter of the Upstate, Inc. Grants & Special Projects
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Have the winners been notified? Since it is summer and school is not in session I am concerned that our contact may not be in the office. I was also curious on how many applications there were. Thank you Southwest for doing this - what a great contribution to the communitiies! Lisa Schizas Roxborough PTIC
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Hello! Have winners been notified? Just wondering if a list of winners will be posted? And when?
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I am inquiring about this promotion/program. I realize it was done to celebrate Southwest Airlines’ 40th anniversary, but we were wondering if it is something that Southwest/wnco might be doing again next year and/or every year. Our full-time staff does quite a bit of airline travel for their work with our organization, Kids in Danger (aka, KID), and 40 airline tickets would help us a great deal in pursuing our mission and achieving our goals. To briefly introduce you to us, KID is a 501(c)(3) nonprofit organization dedicated to improving children’s product safety. This includes children’s products of all kinds. University of Chicago professors Linda Ginzel and Boaz Keysar founded KID in 1998 following the death of their son in an unsafe portable crib. KID is dedicated in loving memory of Danny Keysar and all victims of juvenile products. Our mission is to: • Promote the development of safer children’s products; • Advocate for children; and • Educate the public, especially parents and caregivers, about dangerous children’s products Our website is: Thank you very much for your time.
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Is the contest continuing this year ? Rodney Brown, Pennacle Foundation 501-c 3 organization, 3651 s Vermont, Los Angeles Ca Serving foster youth 310-351-4631