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So you Work for an Airline? Here are Eleven Steps to Lead the Social Media Branding Initiative

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Three airlines, three rockstars.

Heard of Morgan Johnston? On Google, “Morgan Johnston Jetblue” produces over 37,000 results, as compared to “Dave Barger jetblue”, which returns 26,800 results. Dave Barger is the CEO of the airline, and Morgan Johnston leads JetBlue’s social media branding strategy. Morgan was into video production, before he joined JetBlue’s Corporate Communications department in early 2007.

Heard of Christi Day? She was voted the Employee of the Quarter earlier this year at Southwest Airlines, because of her tremendous efforts in leading the airline’s brand on various social networks. It’s not very often that a personin the PR dept. of an airline gets such a prestigious award.

Heard of Elliott Pesut? He was featured as the Geek of the Month, in one of Seattle’s leading daily this summer. Why? Because he is the “Head Twit” for Alaska Airlines. Elliot is a trained pilot, who was earlier at Flight Operations in Alaska Airlines. He volunteered for this new role, when the opportunity arose.

to read more, visit: http://simpliflying.com/2009/so-you-work-for-an-airline-here-are-eleven-steps-to-lead-the-social-media-branding-initiative-and-become-a-rockstar/

2 Comments
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I am doing work for Google and would like to post you on my blogs and website which promotes travel and cuitsine.
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Congratulations on Employee of the Quarter, Christi!