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Southwest Airlines Community

Southwest Airline's Social Media Maven

lreynolds
Frequent Flyer A

The alarm went off at 5:30 a.m.

Her husband didn’t have to get up until quarter of seven, so Linda Rutherford tiptoed to the shower and dressed as silently as she could. She left at 6:30, parked and took a shuttle to Love Field. But when she got to the gate, she discovered everyone sitting comfortably rather than boarding the 7:55 a.m. flight for Lubbock.

Fog happens.

Even for the vice president of communications and strategic outreach for Southwest Airlines and College of Mass Communications alumna. Rutherford flew back to her alma mater to talk about communicating in the rapidly changing media landscape.

 

to read more, visit: http://today.ttu.edu/2010/04/southwest-airlines-social-media-maven/