Southwest, on the other hand, is capitalizing on their successful "bags fly free" campaign. Although I'm not a huge fan of their whimsical approach to flight (I would prefer to pass on flight attendants telling jokes when we're 40,000 feet off of the ground), they have been able to run with it.
to read more, visit: http://www.fastcompany.com/1606733/southwest-airlines-versus-subway-a-case-study-in-advertising
