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Southwest Airlines® Announces New Vice President Operational Strategies and Performance

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Southwest Airlines Co. (NYSE: LUV) has promoted Justin Jones to Vice President Operational Strategies and Performance. In this newly created role, Jones will work alongside a dynamic Team responsible for the operational performance and strategic planning of companywide initiatives that align and support the daily operation of the airline. Jones previously served as Southwest's Senior Director Pricing and Planning. To view his biography, visit:

"Justin has 15 years of Southwest experience on both the operational and commercial sides of our airline.  He's a proven Leader, with an exemplary track record," said Mike Van de Ven, Southwest Airlines Executive Vice President and Chief Operating Officer.  "We have tremendous operational opportunities in front of us, and I'm excited to have Justin's talents to focus and coordinate our efforts."

Jones joined Southwest in 2001 as a Revenue Management and Pricing Analyst. He has held various positions in Interactive Marketing, Aircraft Operations, Operations Research, and Pricing & Planning throughout his tenure at Southwest. He will report directly to Mike Van de Ven. Jones holds a Bachelor of Science degree from Texas A&M University in Economics.      


In its 45th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 49,000 Employees to more than 100 million Customers annually. Southwest proudly operates a network of 97 destinations across the United States and seven additional countries with more than 3,900 departures a day during peak travel season.

Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity.  That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as more than 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency℠, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free®  to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. In 2014, the airline proudly unveiled a bold new look:  Heart.  The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what's important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 43 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2014 Southwest Airlines One Report™ can be found at

Book Southwest Airlines' low fares online at or by phone at 800-I-FLY-SWA.

Media Contacts:

Visit the Southwest Newsroom at for multi-media assets and other Company news Media Relations Team: 214-792-4847, option 1