This is the second in a series of posts about our fourth annual integrated report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottomline approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.
As Southwest’s Chief Commercial Officer and the President of AirTran Airways, I’ve had to privilege to lead the ongoing integration of two incredible airlines into one Southwest Family while continually working to improve the Customer Experience. Just to name a few highlights in 2012, we:
Welcomed more than 2,100 AirTran Employees as they transferred to the Southwest Family
Converted four AirTran cities to Southwest, including Key West
Remained on track with our plan to fully integrate AirTran into Southwest by the end of 2014
We have initiatives underway that will continue to improve our Performance. For example, through our fleet modernization plan, we are acquiring more fuel-efficient aircraft—737-700s and -800s—which enable us to reduce our unit operating costs as well as our greenhouse gas (GHG) emissions.
Let’s take a minute to highlight last year’s hard work and productivity. The photos below are highlights from the 2012 Southwest Airlines One Report™, and illustrate our dedication to Performance.
Fact: As a result of the AirTran acquisition through our connected networks, we now provide international service to eight destinations in six countries—Cancun, Mexico City, and Cabo San Lucas in Mexico; Montego Bay, Jamaica; Nassau, Bahamas; Oranjestad, Aruba; Punta Cana, Dominican Republic; and Bermuda.
Fact: The -800s increased seating capacity by over 20 percent compared to the -700, transporting more Customers more economically with lower overall unit costs.
Fact: In 2012, the first full calendar year of our new Rapid Rewards program, our Members flew more and earned more points.
Fact: Fleet modernization provides new revenue opportunities and reduces unit operating costs and greenhouse gas emissions.
Today, more than four decades after our founding, we remain steadfast in our Purpose of connecting people to what’s important in their lives through friendly, reliable, and low-cost airline travel. We hope you’ll enjoy our upcoming blog posts each month and follow along on Instagram and Pinterest each week with photos and fun facts tagged #SWAOneReport as we share how we’re working to be the best in the business. You can check out and download the full report online at www.southwestonereport.com.