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Southwest Airlines and Sports Illustrated: Gateway to the Majors

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We  LUV our sports at Southwest, and we’re partnering with the most respected editorial voice in golf, The Sports Illustrated Golf Group (SIGG), for something unique and fun for our Customers and Employees all summer.

Bags Fly Free is a passion for Southwest Customers, including golfers, who appreciate that their baggage fee savings can be applied to greens fees.*

The partnership centers around creating exciting and enjoyable experiences at the four largest U.S.-based championships of 2012.   What better place to start the Sports Illustrated at the Majors Presented by Southwest Airlines events than Georgia’s deeply-rooted golf community in Atlanta?

This weekend at Piedmont Park, we are bringing the green for golfers to experience the Majors with us and Sports Illustrated, as we continue to celebrate our recent start of service to Atlanta.  On a championship-style putting green—complete with scoreboard, caddies, and marshals—“ Gateway to the Majors” will allow players of all levels to feel the tension and white-knuckled anticipation of putting on the green with a hushed crowd surrounding them just as the pros experience.

Every visitor will also have a chance to register for a chance to win a trip to the next Sports Illustrated at the Majors experience in San Francisco.  Those who make the designated championship putt of the day will be entered into a daily drawing for two roundtrip tickets to any Southwest Airlines destination. And, so that Atlantans can enjoy watching their favorite tournament of the year with their friends in a beautiful outdoor setting, there is a large video screen showing the broadcast coverage of 2012’s first major golf tournament from Augusta.

If you’re in Atlanta, the weather is going to be beautiful this Easter weekend, so come on out and putt on the green with us. We don’t need volunteers, but we would LUV to enjoy your Southwest SPIRIT as we celebrate with our new partners at Sports Illustrated.

Here is the schedule and locations for the Sports Illustrated at the Majors presented by Southwest Airlines.  For details you can also visit

•           The Masters, April 3-8

Augusta: National Hills Shopping Center

•           US Open, June 14-17

San Francisco: Union Square Park

•           PGA Championship, August 9-12

Kiawah Island, S.C.: Freshfields Village

•           Ryder Cup, September 27-30

Chicago: Navy Pier

* First and second checked bags. Weight and size limits apply. A golf bag may be substituted for one checked bag.