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Southwest Airlines named Brand Champions of the Day

Frequent Flyer B

Southwest Airlnes was named Brand Champions of the Day on Rex Whisman's Brand Champion's Blog. 

 Thanks, so much, Rex!


Brand Champions of the Day- Southwest Airlines

Brand champion 3 tm For those of you who know me, or who have seen me present, you know I often cite Southwest Airlines as a case study. If I am not mistaken, they are the only US carrier to experience a profit each quarter since 9/11. They are also one of the only US carriers that still have relatively affordable airline ticket prices, and are not in the process of eliminating routes.


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