The SMU Public Relations Student Society of America chapter hosted a Southwest Airlines executive to discuss how major airlines prepare for and respond to crises in the age of social media on April 20.
PRSSA vice president Allie Owens introduced Linda Rutherford, vice president of communications and strategic outreach.
Rutherford’s lecture was titled “Nuts About Online Communication.”
to read more, visit: http://www.smudailycampus.com/news/southwest-airlines-takes-advantage-of-social-media-1.1377760
