Look, we like braggin' about the brass, okay? And Southwest Airlines, Kayak, Royal Caribbean, and Enterprise continue to rule the travel industry as Brands of the Year according to the 23rd Annual Harris Poll EquiTrend® Study.
Americans give highest accolades for Companies who "connect" with Customers and "over-deliver" in their respective categories. In the category of "Value Airlines," Southwest flew a pretty great distance above the rest to receive Brand of the Year. This is the first year in the study's 23-year history the airline category was broken into two division: full-service carriers and value carriers.
Alaska Airlines ranked tops as a full-service carrier, and we certainly tip our hat to them!
According to the study, Southwest has evolved into a major national carrier, and we have mainted our original "sassy" brand character, and we continuously create a unique atmosphere for our loyal Customers. Look no further than our Boeing 737-800 unveilings to see why! The poll gave a nod to Southwest's "spirited" brand character and our no fees policies. The Brand of the Year has certainly also fostered the best Brand Advocates of the Year, too! Thanks, y'all!