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Southwest CEO: Free Bags = $800 Million

lreynolds
Frequent Flyer A

DALLAS (TheStreet) -- Southwest(LUV Quote) says its strategy of eschewing fees for baggage handling and other amenities has boosted revenue by nearly $800 million annually, CEO Gary Kelly said.

to read more, visit: http://www.thestreet.com/_catholic/story/10642403/1/southwest-ceo-free-bags-800-million.html

2 Comments
Dennis_C_
Explorer C
Southwest is briliant for carving itself out as the only airline that doesn't charge for bags. The fact that this has paid dividends to the airline in the form of increased market share shows that marketing strategy is paying off. Keep it up, and never charge for bags! Thank you. Luv, Dennis C.
markincolo
Explorer B
Shhhhhhh.... Don't tell those legacy carrier guys. They think they are actually making money on their bag fees.