Prior to its inception in 2011, while researching and planning exactly how we would structure the All-New Rapid Rewards Program, availability was one recurring demand we heard from our Customers over and over again- you simply wanted to be able to use the points you had earned when you wanted, to go where you wanted, and the other programs didn’t allow that. So we listened. When we rolled out our new program, we touted “No Blackout Dates” and “Unlimited Reward Seats,” and those terms are not just marketing fluff- they are what differentiates us from all other frequent flyer loyalty programs.
For the fourth year in a row, Southwest Airlines has ranked number one on Switchfly’s Reward Seat Availability Survey with an outstanding 100 percent score—meaning on every flight query run, Southwest had a reward seat available! The survey looks at the top 25 airlines’ reward programs, and we tied for first with Air Berlin and Virgin Australia.
We also are proud of AirTran’s A+ Rewards program as it rose in the rankings to number three with seats available on 95 percent of the flight queries! The A+ Reward program award availability has risen 50 points on the survey since 2011, meaning fliers can now redeem seats on more AirTran flights than ever before!