Southwest Airlines announced a new campaign today that offers a set of round-trip tickets as an incentive for subscribers, new or old, to open emails. In email marketing today one of the biggest struggles is getting people to actually open the email. Obviously, subscribers know there’s something of value from a company they’re already getting a newsletter from otherwise they wouldn’t have subscribed in the first place. It’s just sometimes life, and even an overabundance of other email, can detract from getting to (and reading) some subscriptions. I fall victim to that time and time again.
to read more, visit: http://www.kimfenolio.com/2009/09/15/southwest-shows-how-offering-incentives-can-increase-your-roi/comment-page-1/#comment-4025