It’s March, which means two things: we officially launched the All-New Rapid Rewards frequent flyer program, and the NCAA basketball tournament is just around the corner. We’re excited about both (admittedly one more than the other), and we have something big in store to give both current Members and those who wish to join the program ten million reasons why they, too, can share in our excitement!
The All-New Rapid Rewards features no blackout dates and unlimited reward seats, which means if we’re selling a seat, you can redeem points for it. Also, your points don’t expire if you have any earning activity in 24 months, and our Rapid Rewards credit card Members can redeem their points for things like international flights to more than 800 worldwide destinations, stays at more than 70,000 hotels worldwide, gift cards at more than 45 major retailers, and more.
To help us celebrate the All-New Rapid Rewards program, which officially launched earlier this month, we teamed up with the internet sensation basketball trick-shot artists Dude Perfect to score ten million points for our Rapid Rewards Members. We’ve created a sweepstakes where Rapid Rewards Members (and those wishing to join) can enter for a chance to be one of 100 lucky winners who will each win 100,000 points in the new program. To enter the sweepstakes and watch some amazing basketball trick shots performed by Dude Perfect, visit: www.southwest.com/bigshot.
We invited Dude Perfect to our Headquarters and Maintenance Hangar in Dallas to see what kind of crazy shots they could come up with. They didn’t disappoint, showcasing their skills in a variety of basketball trick shots to entertain Members who register for the promotion using a Southwest Boeing 737, in a Southwest Maintenance Hangar, and around Southwest’s corporate headquarters. We’ll unveil the series of videos featuring these shots throughout the promotion on www.southwest.com/bigshot, culminating in one fantastic Big Shot, which will be unveiled, along with the sweepstakes winners, on Monday, April 4, 2011. The sweepstakes and first video are live now, and we’ve included the video right here on our blog to give you all a sneak peek – check it out (two words: “Roof Shot”).
I encourage you all to enter the sweepstakes for your big shot at winning 100,000 Rapid Rewards points and learn about all of the different ways that you can win big with the All-New Rapid Rewards. To learn more about the All-New Rapid Rewards, visit: www.southwest.com.
**NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years and older. Ends 3/31/11. To enter and for Official Rules, including odds, and prize descriptions, visit http://www.southwest.com/bigshot. Void where prohibited.