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Southwest and Luck Reunion Launch On The Rise to Luck

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Southwest Airlines will return for its fourth year as the presenting sponsor of Luck Reunion, a boutique music festival hosted on Willie Nelson’s Luck, Texas ranch. The event cultivates the evolution of celebrating American Roots by introducing new artists to its stage each year. In partnership with Luck, the Southwest: On The Rise to Luck program gives one rising artist the chance to perform a set on the main stage at Luck Reunion.


Southwest uses its music platform,, to support up-and-coming artists through the Artist On The Rise program. The Southwest: On The Rise to Luck competition is giving three talented artists from some of Southwest’s key markets the chance to showcase who they are and their unique sound to Southwest’s audience. Consumers are given the opportunity to help each artist rise to the top by viewing their hometown videos at This year’s competition will end on February 21, so be sure to head to and get your votes in to see your favorite artist take the Luck Reunion mainstage by storm on March 19.


About the Artists



Ida Mae

British duo, Ida Mae, is known for its vintage Delta blues sound and fearless rock and roll grit. Chris Turpin and Stephanie Jean are able to create mind-bending harmonies with their old school and minimalistic approach to production. Check out “Chasing Lights,” their latest single on



Gabe Lee

Gabe Lee is an artist whose music has a strong Americana backbone with hints of soul, country, and bluegrass duly scattered throughout. His lyrics cover topics like love, wanderlust, and divine intervention. If you love introspective acoustic-based music, vote for Gabe Lee and listen to his music on



Jordan Moser

A multi-talented artist, Jordan Moser conveys his deliberate approach to searching late-night sounds in his latest album Long Night. Dreamlike with a sense of defiance, Moser has already made a splash on the overly saturated Austin music scene. Listen to his sounds and vote for his music on