One year later, the "Southwest Effect'' appears to have taken hold in the Twin Cities.
Just before the "no frills, no fees" carrier started flying from the Twin Cities to Chicago's Midway, one-way average air fare was $260 in the third quarter of 2008, according to Department of Transportation statistics. For the same quarter of 2009, statistics show that the average fare dropped more than 60 percent, to $101. And passenger numbers for all carriers on that route jumped 50 percent, to 3,365 per day.
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