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Southwest expanding made-in-Austin ad campaign

Frequent Flyer A

By Brian Gaar

If you watch football on Sundays, you've probably seen a commercial or two for Southwest Airlines Co., trumpeting the airline's features for budget-conscious travelers, such as no fees to check bags.

Shot at Austin-Bergstrom International Airport, the ads are part of a campaign that the airline launched this summer and has extended into the fall.

Southwest officials credit GSD&M Idea City, the airline's longtime advertising agency, for the successful run.

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