It's time to wake up and smell the coffee--Community Coffee that is!
Today we begin offering our valued Customers Community Coffee onboard our aircraft! Our partnership with Community expands our complimentary in-flight offerings to include Signature Blend-Dark Roast and Instant Decaf coffee along with Community tea. This change also includes newly branded cups with both the Community Coffee and Southwest logos.
Why the change?
At Southwest, we’re continuously striving to improve the Customer experience by enhancing our brand offerings while lowering costs where possible. In a double-blind taste test, Community Signature Blend—a 100 percent Arabica coffee beans blend—was voted number one. So not only was this national brand the most favorable in terms of taste, Southwest has the opportunity to expand giving efforts internationally in a manner consistent with our brand values and heart.
For every pound of Community Coffee served on a Southwest flight, Southwest and Community will donate to the ECOM Foundation, a nonprofit organization focused on making a better life for the producers of coffee, cotton, cocoa, and other soft commodities. The donations will fund educational programs to support the children, families, and farmers in Mexico where Community’s high-quality Arabica coffee is grown.
As the largest family owned and operated retail coffee brand in America, this new partnership represents the perfect blend of heart and family. Click here to learn more about our new partnership with Community Coffee and how we’re paying it forward sip by sip.