Southwest launches fare war with $25 tickets

[lreynolds]

By TERRY MAXON tmaxon@dallasnews.com

Southwest Airlines Co., hoping to duplicate the success of a July promotion, launched another fare sale Tuesday with tickets as low as $25 each way.

"The last time Southwest Airlines offered airfares as low as $25 one way was 13 years ago," said Tom Parsons, chief executive of BestFares.com. "This occurred during July 1996 for their 25th-anniversary sale."

The July sale helped Southwest set monthly records for percentage of seats filled in August and September and probably will do so for October. In addition, while most competitors reported less revenue per seat mile flown in September, Southwest enjoyed a 3 percent increase in unit revenue despite the cheap fares.

to read more, visit: http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-faresale_28bus.ART.State.Edition1.3cf4634.html

[n797mx]

Yay! The last day to fly is on my birthday!

[Branden_Knight]

I know I just bought a ticket for $31 yesterday from Orange County/Santa Ana to Seattle for halloween!!! Then on November 3rd I have a flight to phoenix because I am interviewing with southwest to become a reservation sales agent in phoenix and which means id be moving from southern california to arizona. I LOVE SOUTHWEST AND ALWAYS WANT TO WORK FOR THEM SO I REALLY HOPE I GET THE POSITION! :) and the fares are amazing i know, and so is southwest 🙂

[Scott_Leder]

I purchased 18 tickets for my self mainly business. I love Southwest and love in it even more as I live in Baltimore. The Northest hub is the most convenient, the cheapest, the friendliest, the best on time peformance, and greatest airline ever.