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Southwest’s “LUV Look-a-likes” Mother’s and Father’s Day Contest


Enter to Win a $1,000 southwestgiftcards®!

At Southwest Airlines we value Warrior Spirits, Servant’s Hearts, and Fun-LUVing Attitudes and no one embodies these traits more than moms and dads.  That’s why starting May 1, we are celebrating Mother’s Day and Father’s Day by hosting the Southwest’s “LUV Look-a-likes” Mother’s and Father’s Day Sweepstakes to give away two $1,000 southwestgiftcards®.  What better way to show mom and dad some LUV than by giving him/her the gift of travel! Here's how you can enter to win:
  1. Follow @SouthwestAir on Instagram and/or Twitter.
  2. Share your parent/child look-a-like photo on your Instagram and/or Twitter between May 1 and May 15, 2014.  Be sure to tag @SouthwestAir and use the hashtag #LUVLookalikes.
Each photo will be judged by a panel based on the criteria listed in the contest rules (see below).  One winner for each holiday (two winners in total) will receive a $1,000 southwestgiftcard® for the best parent/child look-a-like photo. Don’t want to wait to win?  Need a last minute gift?  Buy a southwestgiftcard® today at!  With quick and convenient delivery options (e-mail or overnight) it's never too late to order a southwestgiftcard®!   Southwest’s “LUV Look-a-likes” Mother’s and Father’s Day Contest Official Rules NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.  VOID IN PUERTO RICO AND WHERE PROHIBITED. 1) How to Enter the Contest
a. Southwest Airlines “LUV Look-a-likes” Contest will begin at 10 a.m. CT on May 1, 2014 and end at 10 pm CT on May 15, 2014 (“Contest Period”). This Contest consists of two competitions: One Mother's Day competition and one Father's Day competition. At the start of the Contest Period potential entrants will have to follow Southwest Airlines on Instagram® via the handle @SouthwestAir, Facebook via Southwest Airlines page, and/or Twitter via the handle @Southwestair to find the rules to the contest. b. To participate in the Contest, you may enter via the following method: Submit a photo of you and your mom or dad side by side to show us your LUV Look-a-like via Twitter or Instagram using the hashtag #LUVLookalikes and tagging @SouthwestAir. Entrants may also share all “LUV Look-a-likes” photos on Facebook®, but will not be judged from that channel.  All entries submitted will not be acknowledged or returned. By entering, Entrant grants Sponsor an irrevocable, perpetual, royalty-free, freely transferable license to use the photo for all purposes, in any and all media, whether now known or hereafter devised. Photos must not be copied.  Entries may not violate any third party rights nor use any third-party intellectual property such as logos or background signs.  Entrants acknowledge and agree that their entry does not violate any rights of privacy or publicity and that they have the written permission of those appearing in their photo to submit their image.  Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, or sexual orientation.  Use of any device to automate entry is prohibited.  Proof of submission of an entry shall not be deemed proof of receipt by Southwest.  Southwest Airlines’ computer is the official time keeping device for the contest.  Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches.  By entering this Contest, you agree to abide by these Official Rules and acknowledge that this Contest is in no way sponsored, endorsed, or administered by or associated with Instagram, Twitter or Facebook. c. One entry per person (parent/child) is permitted during the Contest Period.  Any person found using multiple Instagram, Facebook, and/or Twitter accounts to enter will be found to be ineligible.  
2.   Eligibility Restrictions
a. The contest is open to all legal residents of the 48 contiguous United States and the District of Columbia who are 18 years of age or older and the age of majority in their place of residence and have a valid e-mail address and an Instagram account as of May 1st, 2013.   Void in Puerto Rico and where prohibited or restricted by law.  The contest is offered only in the United States.  Employees of Southwest Airlines, AirTran Airways, and the members of their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible to enter or win.  The contest is subject to all applicable federal, state, and local laws and regulations. b. Only one winner per household is permitted in any Contest administered by Southwest Airlines. c. Entrants are required to provide truthful information and Southwest will reject and delete any entry that it discovers to be false or fraudulent.  Southwest Airlines will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act.
3.   Prizes
a. Two (2) Grand Prizes will be awarded. 
  • One for Mother's Day
  • One for Father's Day
The winner of each competition will receive a southwestgiftcard® with a value of $1,000.  Total approximate prize value of all prizes is $2,000 Certain travel restrictions may apply, and the terms and conditions of the southwestgiftcard apply.   No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsors. Prize subject to availability and the Sponsors reserves the right, at its sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable.  Taxes are solely the responsibility of the winner.   A southwestgiftcard is only redeemable at, 1-800-I-FLY-SWA, or any Southwest Airlines ticket counter for passenger air travel only. A southwestgiftcard is not valid for the purchase of Vacation Packages, Cargo, Hotel, Rental Car, Cruise, Group Tickets, additional southwestgiftcards, EarlyBird Check-In, or inflight purchases. Only four total forms of payment including southwestgiftcards, may be combined per purchase. A southwestgiftcard is nonrefundable and not redeemable for cash or credit except where required by federal or applicable state law. A southwestgiftcard is not replaceable if lost, stolen, or destroyed. Protect the card like cash. A southwestgiftcard never expires and has no fees. For balance check, call 1-866-393-2081. For any additional questions call 214-932-0333. Activation or use of a southwestgiftcard constitutes acceptance of all terms and conditions listed at For full terms and conditionals visit   b. In the event that a prize is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss.  Sponsors are not responsible for the safe arrival of a prize.
  4.   Selection of Winners
Decisions of judges with respect to the Contest are final.  This is a contest of skill. Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the contest.

           The judges will be judging on the following qualities:

           *Creativity and Originality: 20%

           *Entertaining: 25%

           *Southwest Appeal: 35% photo should reflect fun Culture and Fun-LUVing Attitude.

           *Rules: 20% Read and complied with the official rules.

  a. Based on the above criteria, the top "Look-a-like” submissions will be selected by a panel of judges from the Corporate Communications Department at Southwest Airlines. You need not be present to win. b. Potential winner notification will be made by Sponsors via Instagram/twitter. The potential winners will be asked to contact Southwest with a given e-mail address provided via comment on the entrant’s Instagram entry or Twitter handle. Once potential winners and Southwest make e-mail contact, Southwest will provide a photo for the potential winners to upload to the Instagram account the user uploaded the photo with in order to validate their account. Once the validation occurs, potential winners must execute and return any required affidavit of eligibility and/or liability/publicity release in which they agree to hold Sponsor, Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Contest.  Affidavits will be mailed or emailed based on the potential winner’s preference beginning May 26th, 2014  Affidavits will be mailed or emailed based on the potential winner’s preference upon account validation and must be executed and returned within seven (7) days or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, is unable to validate their account, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Upon timely completion and return of required affidavits and release, winners should expect to receive their prize in the mail within two weeks.
  5.   Conditions
a. Payments of all federal, state and local taxes are solely the responsibility of the winners.  Winners may be required to sign an IRS Form W-9 or the equivalent. b. By participating in the contest, the winners agree to have their name, voice, or likeness used in any advertising or broadcasting material relating to this contest without additional financial or other compensation unless prohibited by law, and, where legal, to sign a publicity release confirming such consent prior to acceptance of the prize. c. Southwest Airlines is not responsible for lost, stolen, mangled, miss-delivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties that may prevent an individual from entering or claiming a prize. d. Southwest Airlines in their sole discretion, reserves the right to disqualify any person tampering with the entry process, the operation of Southwest Airlines website, or otherwise in violation of the rules.  They further reserve the right to cancel, terminate or modify the Contest if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. e. Sponsors reserve the right to make changes in the rules of the Contest, including the substitution of a prize of greater or equivalent value, which will become effective upon announcement. f. Failure to comply with the Contest rules may result in a contestant’s disqualification solely at the discretion of the Sponsor. g. The Sponsors are not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize. h. Copies of the written Contest rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611.  For a winners list, send a self-addressed return envelope, after May 15th, 2014.All requests must be received by June 10, 2014.
6.   Sponsor
Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611