'Southwest's Magic' on Fortune.com

[lreynolds]

When the ashes clear from this economic Armageddon, the leaders and organizations left standing will be the ones that stand for something. That have a clear purpose.

I’m sure of this because I worked with two CEO-founders who indeed stood for something: Herb Kelleher of Southwest Airlines (LUV) and Sam Walton of Wal-Mart (WMT). I worked with these iconic entrepreneurs on their companies’ advertising, marketing and internal culture. They taught me that performance is driven by the core purpose of an organization. This is true particularly when crisis is all around.

To read more, visit: http://postcards.blogs.fortune.cnn.com/2009/02/18/guest-post-wal-marts-and-southwests-magic/

[carroll3]

I am with you, working for SWA for 30 years and am so very proud of the way we conduct business and provide a valuable service. We carry more Customers than any other domestic airline per year.100 million plus fly SWA , I don't know if Americans put much thought into what this country be like without us and how much of it you would see. We proudly fly Customers for business but the reality every Customer has a unique story and I love the fact that we are moving people to the places they need to go. I wish the gut response on Walstreet was to invest in honest companies who do not cook books and are not run by crooks. Our leadership is dedicated to serving us while serving you.I am hoping the culture for investors will change and they will seek companies who value true values. We are trading at about 7.00 a share and we are started out as a short haul carrier but clearly we are in in for the long haul. PLEASE JOIN US.