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Southwest thrives on policy of free checked bags

Frequent Flyer A

By Charisse Jones, USA TODAY

Bummed about paying $20 to check a bag? Southwest sure hopes so.

Southwest (LUV) is the only U.S. airline that lets passengers check two pieces of luggage for free. And as it heads into the Christmas travel season, Southwest is continuing its "bags fly free" ad campaign, which it says has shown results.

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