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Southwest weathers downturn without sacrificing its culture

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The recession, fewer travelers and rising fuel prices haven’t dampened the "LUV" at Southwest Airlines.

The carrier, based at Love Field in Dallas, has weathered the industry’s current downturn with a determined focus on customer service and its well-known spirited attitude.

"In September, things feel like they have stabilized, and it feels like our business is picking up some," Southwest CEO Gary Kelly said.

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The "culture" make look the same from the outside, but if you work in HDQ, you know it has been less than ideal this year. Fewer culture activities, little to no raises or promotions, more working hours, and cranky leaders.