Southwest's canyon blue planes are pretty heavy. 83,000 pounds, to be exact (and that's without a full cabin). But here at Southwest, we're innovators. Thinkers. Do-ers. We know a light plane tends to fly faster.
So when presented with the opportunity to bring Coors Light back on board, we knew it was the right call (not the first time we've made the right call, either).
Here's how I see it:
With more light beer on board, the plane will go faster.
Time flies when you're having fun, so Customers will also benefit.
The ability to go from "Cold" to "Super Cold" will enable us to be more green, since we'll burn less fuel by not having to turn on inflight air-conditioning.
Please remember: this post comes to you on behalf of a team of Communicators. We probably should've consulted our Maintenance & Engineering Department, or the great People in Strategic Planning.
Or maybe, we should consult you: how else will Coors Light help innovate Southwest? Let us know in the comments section.
And if you're still not catchin' what I'm throwin', we're Tappin' the Rockies:
[Disclaimer: this is a completely fabricated post to inform Customers that Coors Light is back on board Southwest Airlines. Enjoy!]