We did it, together! This year, our loyalty program, Rapid Rewards®, conquered the Freddie Awards and won Program of the Year and Best Customer Service. We could not have done it without your votes, and we cannot thank you, our Members, enough. The Freddie Awards has grown to be one of the most respected industry awards because the votes come directly from you, the Members. We’ve known for years that we have the best Customers—in any industry—and others are starting to notice. Our Rapid Rewards Program is designed around a simple concept—make earning reward flights faster and easier. With Rapid Rewards, there are no blackout dates and every seat is a reward seat. If we have an available seat, it’s yours. It’s that simple. Thank you, from each one of us at Southwest, for trusting us with your travel and voting for Rapid Rewards.
