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Southwest Airlines Community

The Proof is in the Pudding

Frequent Flyer C
For all the "numbers" junkies out there, this little snapshot shows how our Customers responding to our recent enhancements and announcements. The proof is in the pudding with these Southwest records: As some of you may recall, On Nov. 8, 2007 we launched several new products including our new fare structure, a new way to board our aircraft, and the extreme gate makeover. · This was also the largest booking day EVER for Southwest Airlines, across all channels (, Reservations, etc). Woo-hoo!! In December, many of our top airports like Philadelphia and Oakland continued to get great ratings from our Customers–during our peak operating time. Specific examples of what percent would be likely to recommend us to friends and family (giving us at least 7 out of 10 on a 10 point scale) for travelers on Dec. 10 are listed below: · SFO - 90 percent · PHL - 94 percent · OAK - 95 percent Jan. 9, 2008 – just two short months later – we optimized our flight schedule systemwide and announced new nonstop service to six new cities from the Mile-High City (Denver). · This announcement spurred the second largest booking day EVER for Southwest Airlines. · Denver bookings soared 169 percent over last year and 76 percent over the week prior. I love fact hunting more than anything. : )