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Turning 40 the Southwest Way

millie-richter-
Frequent Flyer C

I’ve been working for this airline for nearly 13 years and one thing still amazes me—that fact that nobody can celebrate quite like Southwest!  

Saturday, June 18, marks Southwest Airline’s 40th anniversary—but why contain the festivities to just one day?  We started celebrating our 40th year back in February with Gary’s Messages to Field.  These “state of the Company” addresses took place in cities across the country, and the events' “Get Amped” rock theme—complete with an Employee Battle of Bands contest—set the stage for the celebrations to come.

MTTF 2011

On June 14, "Herb Kelleher Way," the honorary name of Cedar Springs Drive as it leads into Dallas Love Field, was officially dedicated at a ceremony attended by Dallas dignitaries, Southwest Leaders and Employees, and, of course, Colleen, Herb, and his family.  As a Southwest Employee, I couldn't be more proud!

Herb Way

During 2011 Southwest is throwing not one, not two, but three anniversary parties for Employees.  Why three?  Well, that would be one for each of our original cities—San Antonio, Dallas, and Houston.  The San Antonio party was held on May 12 at SeaWorld San Antonio and more than 1,000 Southwest Employees and AirTran Crew Members joined in the fun.

SAT Party

The Houston party is scheduled for September 28, and the Dallas Party is tonight, June 17, and about to get started at anytime.  With the opening up of a 20-year-old time capsule and Grace Potter and the Nocturnals playing, it’s bound to be a rockin’ evening and celebration for Employees.  As will tomorrow night’s Annual Awards Banquet.  I can’t wait .. and I can’t wait to share all the details with you.  Stay tuned!

422 Comments
Fran_Clark
Explorer C
Southwest is the best airline. The employees are always pleasant! I love the fact that your luggage is free and arrives with you on your flight!
Evelyn_M__Mc_Cl
Explorer C
All I can say is of all the airlines I have flown on Southwest is the very best. You cannot beat the customer service and kindness of all employees. I am so fortunate Southwest accommodates all my destinations. Congratulations on 40 years of serving us the loyal customers. Sincerely, Evelyn Mc Clure
SHERILL
Explorer C
THANK YOU FOR NOT CHARGING BAGGAGE FEES.....THIS WAS MY DETERMINING FACTOR FOR MY HUSBAND AND I TO FLY SOUTHWEST IN THE UPCOMING MONTHS EVEN THOUGH ONE OF US COULD GET A FREQUENT FLIER TICKET ON ANOTHER AIRLINE. IT JUST ISN'T RIGHT TO PAY $80-$100 PER TRIP TO FLY OUR CHECKED LUGGAGE
S_Silvestro
Explorer C
I have always enjoyed flying Southwest, I find Southwest employees to be pleasant, helpful and professional. Congrats to you. I am also like many people in this economy, struggling financially. I have noticed the fares have increased. I do not see where us seniors receive much of a break. It would be great if you could also celebrate by giving to your loyal customers; have some specials that really help our purse. Thank you for such great employees.
Under_A_Blood_R
Explorer C
We couldn't do what we do w/out Southwest. As a band (U2 tribute) that tours around the country, we couldn't do half the shows we do if we had to pay for every checked bag! I see that you're sending 5 lucky winners to Chicago for the U2 show, but what do you say about bringing a personal U2 show to the Houston party in September?!? One Love, Under A Blood Red Sky - The U2 Tribute
Gloria_Colter
Explorer C
I've been flying Southwest Airlines for the past 15 year and have earned at least two free flights over the years. I've never lost a bag (or paid fees for one) and have always arrived at my destinations safe and on time. Thanks Southest and Happy Birthday. See you in July when I go back home to celebrate the Fourth of July.
Kathy_Jo_Mathia
Explorer C
Congrats!!! We used to fly Southwest a lot. Not so much lately as your rates are extremely higher than other airlines anymore...even with your "no luggage fee". Would like to see more competitive prices... Thanks, Kathy
Rex_Hall
Explorer C
I do a lot of travel due to my job, and I can assure you that Soutwest is my carrier of preference. In fact, I am disappointed when I have to travel to a part of the States not covered by Southwest. Keep up the good work and know that I shall continue to fly Southwest everytime I have the opportunity.
Carol_Stickles
Explorer C
HAPPY BIRTHDAY SOUTHWEST!!!!!!!!!!!!!!! Southwest is awesome---absolutely my favorite airline!!!! Already have a couple flights scheduled on Southwest, and hope to have another in the beginning of July too, as I am entering the Southwest/Hard Rock Sweepstakes. In any case, Happy Birthday to both Southwest and Hard Rock (a fun place to be)---hope you are around another 40 years. Carol S
Marilou_Barlett
Explorer C
Love flying Southwest! Daughter and Grandchildren in CA-so I fly several times a yr........won a trip last yr....Thanks for the fun!
Helen_Franko
Explorer C
Happy 40th Birthday SouthWest!!!! I always fly SW
Carolyn_Uschold
Explorer C
It's hard to believe it's been 40 years. I love to fly on Southwest. I'm treated with so much respect. Other airlines think of me as just a number. I loved at Christmas I had my picture taken with Santa. What a treat, my grandkids were so excited when they saw the picture. You go the extra mile to be the #1 airlines. Keep up the great work. I look forward to my next flight.
Sahron_Doyen
Explorer C
We love Southwest Airlines and consider it our airline of choice. We just returned from Los Angelas and so glad we chose this airline. We have always had great flights and feel like we are travelling with old friends. Happy Birthday and keep up the good work!
Juliette_McDona
Explorer C
I had a whirl wind trip to Dallas, and was forced to fly a different airline! I'm used to the efficiency and friendliness of SouthWest, and I was really surprised to see that the other airline was so inferrior, and so expensive in comparrison to SW. I have been flying SW for many years, and I will continue to make them my first choice!
charles_ray_den
Explorer C
Dear SWA---Oh how I would like to have you service my home market. I suppose MGM just does not have the traffic to match some of your smaller markets. Keep MGM in mind as you continue to grow. We appreciate you!
Branka_Andzic
Explorer C
Congratulation!!!!!!! I love flying with Southwest, the Best Airlines Company.
bonnie_hardy
Explorer C
You are the best - you are courteous and polite. And you love to make your customers laugh and the prices aren't too bad - but I agree - the $25 flying spree was a great one. Thank you for making my flying to see my children and grandchildren a pleasure. Wishing you another 40 years and more of safe flying.
Freddie_Rieser
Explorer C
I love SOUTHWEST airlines and fly often from Columbus, Oh. You have certainly spoiled me by your outstanding service, on time flights, and the no hassle luggage. You are truly the BEST..
Connie_Adams
Explorer C
My only problem with Southwest is that they don't fly absolutely everywhere I want to go, because they surely would be my choice if they did! It's such a joy to fly with Southwest, and I truly appreciate the fact that they don't charge for luggage like virtually all the other airlines. RIGHT ON, SOUTHWEST!
Cindy13
Explorer C
I always fly Southwest and have flown Air Tran once really satisfied with everything about this Airline. I always recommend Southwest when someone is planning a trip.
Tammy_McGowan
Explorer C
Congratulations Southwest Airlines! I'm turning 40 in July, so let's celebrate together!
Kerry_King
Explorer C
Happy 40th SWA. We share the same Birthday and on 2 seperate occassions I flew SWA "on my (our) birthday......June 18. On both occasions, the flight staff was so very, very kind to me.....made it an extra special B-Day!! Happy to share birthday's with you.....keep up the "excellent" job that your company does for all of us 🙂
Tammie_Colosimo
Explorer C
Congratulations Southwest!!!!! 40 years young!!!!
Marilyn_Costell
Explorer C
Flew to Vegas on your 25th Anniversary for $25 each way. How about celebrating by flying to Vegas for $40 each way. Love your airlines.
Helen_Lacy
Explorer C
Thanks for the years of wonderful service and low fares. I Love Your airline!!
MH1
Explorer C
Have wanted to thank a Ms. Farrell (hope i havetheright name)who was at the SWA ticket counter in Boston's Logan around noon, 6/2/11, when the shift had just changed. I had returned to the counter because I saw my bag ticket did not have my name or flight on it and told her my problem. The computer told her I hads no bag checked but I had checked one in. Even though I was a senionr citizen, she believed me and went to work. She got the description of the bag, the right name and flight and promised to track it down. She did it so thoroughly that she arrived at my departure gate with the right bag ticket check for the right person and flight....and all with a gracious smile.. Just another confirmaitonof how great your personnel are -- may you have more than 40 years more!
kelly_grupp
Explorer C
happy anniversary!! happy 40th birthday!! congratulations, mr. kelly and to everyone at southwest airlines!! i'm a candidate for customer sevice position in buffalo and can't wait to share the luv!! we're not only fans here but faithful flight customers!! it's all good 🙂 have fun!! kelly
Philip_D__Baker
Explorer C
Wow how time goes by. During SWA's 25th Anniversary I & my wife enjoyed round trip tickets to Las Vegas from San Antonio, Texas for $25 each way, making our entire Airfare costing $100.00 plus those regular fees but so very affordable! Now you're 40 and I still favor SWA above all others! I hope the entire SWA Family meets it's goals and has a wonderful year & years to come! God Bless SWA!
Annie_Robinson
Explorer C
How about $40 fares? That would be awesome!!
Meredia_Wheeler
Explorer C
Got married in Vegas 10 years ago and would not have considered another airline. We flew our whole family (8) with us and the wedding party too. We had 34 Tennesseans at the wedding and most came on Southwest. The flight attendants sang to us and we all toasted. What a fun crew. They gave us a barf bag with some peanuts in it for a wedding gift. TOO FUNNY!!!
NORMA_PULLIAMS
Explorer C
MY HUSBAND AND I HAVE BEEN MARRIED FORTY YEARS. WE STARTED OUR MARRIED LIVES IN SAN ANTONIO. I WAS VERY HOMESICK FOR HOUSTON. SO AS A COMPROMISE, I FLEW ON SOUTHWEST TO HOUSTON AT LEAST ONCE A MONTH . THE FARE WAS ONLY $20.00 ROUNDTRIP. THANK YOU SOUTHWEST FOR SAVING MY MARRIAGE.
jim_mcmahon
Explorer C
Southwest is really the best! It has been our preferred airline for traveling to Phoenix for the past 7 years. As my wife and I celebrate our 40th anniversary this year, we salute Southwest on its 40th birthday!
Tamara_Wirz
Explorer C
I only fly Southwest, unless it is a free trip or somewhere Southwest doesn't fly to. Best service and feels safest and most importantly, the most fun airline!
Felicia
Explorer C
I love flying Southwest first and foremost because of their safety! Everything else doesn't matter if you're not keeping people alive and feeling safe. The friendly staff, efficient experience and good prices is just the whipped cream on the ice cream. 🙂
Yolanda_Bennett
Explorer C
Congratulations on 40 years of Great Service! I love Southwest, and there's no other Airline that gives service like you do. You're my #1 preferred Airline, and I think there's a lot of other people out there that feel the same way I do, that's why you've been around for 40 years, and I see you staying around for another 40 years!
Margaret_D__Wul
Explorer C
If I have a choice - which I seem to always have - I fly Southwest. Your are the most dependable airline I have ever used and I've used many....I just wish you could expand your destinations. I have flown SW just because of the service and have hired drivers to take me 2 hours to my destination because I know I can trust you...plus, your attendants and pilots are the best. Thanks!!!!! Keep up the good work. I "cringe" when I have to book on another airline. I've also put my grandaughters on SW flights and know that they are going to get attention - without paying anything additional!
Susie_Fargis
Explorer C
Hooray for Southwest - 40th Birthday. My hubbie's birthday was on June 17 but he's been around longer than 40 years....we both LUV flying Southwest and always watching to get great flights and vacation deals!
Margaret_D__Wul
Explorer C
It's a lot of money to fly - unless you are rich - which most SW flyers aren't - assigned seating is not important to us...we all have fun not matter where we sit...normal humans make friends with anyone and everyone. I love meeting people I sit next to on the plane....SW flyers are the best!!!! I am excited I've booked a flight from Detroit to DC for a great price!!! WOOOO WOOOO
Peter_Richard_H
Explorer C
Hello and happy 40th! Without a question you folks know how to run an airline, in an age of poor service fees for everything, poor on time performance, your airline flys high and well above all those other "also rans". So please keep it up with low fares, great crews, and top quality in all you do. I've been flying with you, and only you, since 1993 when I ran the ground transportation bus system at BWI right after your guys "arrived" at BWI. My best to Gerry, Herb and Carleen. They are all great, just like the your airline. As I tell anyone that will listen, "You have tried the rest, now try the best, get you butt on SOUTHWEST" . Keep up the great work. Peter Hefler
Marilyn_Roberts
Explorer C
SouthWest is my all time F A V O R I T E airlines! Congratulations on your 40 year Anniversary!
Kevin14
Explorer C
Happy Birthday Southwest, keep doing what you have done since your birth and I am sure we will celebrate 40 + more years for a great Airline. LUV
Mary_E__Wilkins
Explorer C
When will you all started fly to Tallahaeess Fla? As for now keep up the good work
Dora_McBee
Explorer C
Will Southwest begin flying into Wichita, Ks anytime soon? My daughter & grandkids just moved there and we need you there, too!
Trish_Hahn
Explorer C
Happy 40th Southwest Airlines ~ YOU ROCK!!! I've been flying with S.W. for 30 years ~ always my first choice in an airline! Always satisfied with everything, from take-off being on time, to friendly flight attendants, to a comfortable flight! Thanks, and I'll see you in September for my next trip . . . unless, that is, I should be lucky enough to win that free trip!!! 🐵
HELEN_CORRADO
Explorer C
I'm so glad we meet,what a great time we have had.THANK YOU ,HELEN CORRADO
Barbara_Root
Explorer C
This is the only Airline my Husband & I will fly. We are Seniors tho, and the prices keep going up and we can't afford the higher prices. Wish you could keep prices afforable for Seniors so we can enjoy traveling more. We waited for our Golden years to go some place, but can't afford High Fares. Thank You for your Airline & Employees to make it fun.
R__C__Calin
Explorer C
Glad to see you celebrating on our dollars. Why not do something special for the customers' loyalty? A couple of free drink coupons would be nice.
Carmen_Rincones
Explorer C
Congratulations and thank you for such a class act. I fly with you from Ohio to Florida for business and to visit family. I'm excited that you now fly from Columbus to Denver. Your Rapid Reward program is exceptional. Your ground staff is always helpful and flight staff friendly and fun. I'm grateful that you're so competent and are "making it" in this tough economic climate. Thanks again, Carmen
Melinda_Cruz
Explorer C
I used to work for SWA...and no one can take the LUV out of me!!!! The best place to work and the best airline to fly. LUV you SWA and congratualtions...as we are the same age.
Barbara_Cohan
Explorer C
I absolutely love Southwest. From beginning to end, I have the same reaction. Everything always runs so smoothly and in such a timely fashion. I will always fly this airline, when possible.