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Southwest Airlines Community

Video Contest Part of Southwest's SocNet Strategy

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Southwest Airlines is the latest example of a company turning to social media - Facebook in this case - to promote a service or special offer. It joins countless of other companies, from Fortune 500 to start ups, that are using these sites, in addition to standard - and still primary - methods as email marketing. New figures, along with anecdotal examples such as Southwest's experiences, though, suggest that a growing number of companies are willing to devote more to this alternative category - once, that is, they can get a handle on ROI and resource issues.

to read more, visit: http://www.marketingvox.com/video-contest-part-of-southwests-socnets-strategy-045699/?utm_campaign=r...