The following blog was co-authored by Helen Giles and Yvonne Ryan.
We seek to promote a better, healthier Planet, but we recognize we can’t accomplish it alone. Protecting our Planet is going to require a joint effort from individuals, communities, and businesses—all working together to do their part. That’s why Southwest Airlines is excited to announce a partnership with CHOOOSE™ that allows Customers to earn 10 Rapid Rewards® bonus points per dollar contributed to help Southwest offset its carbon emissions, up to a maximum of 500 Rapid Rewards bonus points per month.*
Customers can show their Heart for the Planet by contributing funds for the purchase of offsets at Southwest.com/wannaoffsetcarbon. When a Customer contributes funds, those funds will be used to purchase carbon offsets sourced from global projects that avoid carbon emissions, including those that protect land that could otherwise undergo significant commercial timber harvesting or avoid unplanned deforestation and degradation.
For every dollar a Customer contributes, to help Southwest offset its carbon dioxide emission, Southwest will match the contribution, furthering our support of these important projects.*
This carbon offset offer is one part of the Company’s 10-year plan to maintain carbon-neutral growth to 2019 levels every year through the end of the decade while continuing to grow its operations. In addition to offsetting, the Company plans to continue modernizing its fleet with more fuel-efficient aircraft and support the development of sustainable aviation fuel.
This launch is an important component of our overall environmental sustainability plan to reduce, replace, and offset. Our ultimate objective is to achieve carbon neutrality by 2050, and partnering with CHOOOSE™ and our Customers is an exciting part of our journey.
*Taxes and fees will not be matched by Southwest or earn points. Rapid Rewards Members can earn 10 Rapid Rewards bonus points per dollar contributed towards the purchase of offsets for Southwest up to a maximum of 500 Rapid Rewards bonus points per month. Points will only be awarded to the Rapid Rewards Member’s Rapid Rewards account number entered at the time of the carbon offset transaction. Allow up to 8 weeks for bonus points to appear in the Rapid Rewards Account. All offsets will be retired in the name of Southwest Airlines Co. Terms and conditions apply.