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We’re Gifting San Diego Customers Four New Nonstop Destinations!


We have BIG news to share!  This Mystery Present was delivered to the Plaza De Panama at Balboa Park on Monday, December 9, and the attached gift tag read, “To San Diego, From Southwest Airlines.”  What’s in the box? The #SWAMysteryGift sat at Balboa Park all last week and was finally unwrapped this morning.  With the help of Interim Mayor of the City of San Diego, Todd Gloria; Southwest Airlines Vice President of Network Planning and Performance, Andrew Watterson; Local Southwest Rapid Rewards Customers; and Local Southwest Employees, each side of the Mystery Gift was pulled away, revealing a different cityscape, ultimately announcing four new nonstop destinations for San Diego Customers: New Orleans, Seattle, Orlando, and Portland, Ore.! And now we’re going to make it easier for a few San Diegans to visit these new cities! Here’s your chance to get YOUR OWN gift from Southwest Airlines. We’re gifting a pair of roundtrip tickets to four creative San Diegans who venture over to the Southwest Gift at the Plaza De Panama at Balboa Park and take a photo in front of the new destination they are most excited to visit! Here’s how to enter: Take your photo in front of the destination of your choice and tell us via your caption why you want to visit this destination; submit the photo to Southwest Airlines via our Instagram handle @SouthwestAir with the hashtag #SWANewDestinations by midnight pacific time on Monday, December 16. We’ll choose the four most creative entries based on the judging criteria below and announce our winners on Tuesday, December 17.  Good luck! As we continue to grow in this important market, we’re excited to offer these new nonstop destinations to our San Diego Customers!   SAN DIEGO NEW DESTINATIONS CONTEST RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID IN PUERTO RICO AND WHERE PROHIBITED. 1. How to Enter the Contest a. Southwest Airlines San Diego “SWA New Destinations” (“Contest”) will begin on or around 10 a.m. PT on Monday December 16, 2013 and will end on or around 11:59 p.m.  PT on Monday, December 16, 2013 (“Contest Period”).  This Contest consists of four pairs of roundtrip tickets to be won, one for each new destination announced. During the Contest Period potential entrants will have to follow Southwest Airlines on Instagram® via the handle @SouthwestAir, Facebook via Southwest Airlines page, and/or Twitter via the handle @Southwestair to receive the notice of the contest and be directed to the official rules on the Nuts About Southwest blog. b. To participate in the Contest, you may enter via the following method: Submit an Instagram photo during the Contest Period with a photo of the Southwest Mystery Gift destination the entrant would like to win roundtrip tickets to visit; Incorporate a FUN caption telling us why you want to visit this new destination; incorporate the Southwest Airlines brand via the Southwest Airlines Instagram handle @SouthwestAir using the hashtag “#SWANewDestinations.” Entrants may also share all “SWA New Destination” Instagram photos on Twitter® and Facebook®, but will not be judged from those channels. All entries submitted will not be acknowledged or returned. By entering, Entrant grants all Sponsors an irrevocable, perpetual, royalty-free, freely transferable license to use the photo and/or video for all purposes, in any and all media, whether now known or hereafter devised. Photos and videos must not be copied. Entries may not violate any third party rights nor use any third-party intellectual property such as logos or background signs. Entrants acknowledge and agree that their entry does not violate any rights of privacy or publicity and that they have the written permission of those appearing in their photo and/or video to submit their image. Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, or sexual orientation. Use of any device to automate entry is prohibited. Proof of submission of an entry shall not be deemed proof of receipt by Southwest. Southwest Airlines’ computer is the official time keeping device for the contest. Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches. By entering this Contest, you agree to abide by these Official Rules and acknowledge that this Contest is in no way sponsored, endorsed, or administered by or associated with Instagram, Twitter or Facebook. c. One entry per person is permitted per day. Any person found using multiple Instagram, Facebook, and/or Twitter accounts to enter will be found to be ineligible. 2. Eligibility Restrictions a. The contest is open to all legal residents of the 48 contiguous United States and the District of Columbia who are 18 years of age or older and the age of majority in their place of residence and have a valid e-mail address and an Instagram account as of December 16, 2013.  Void in Puerto Rico and where prohibited or restricted by law. The contest is offered only in the United States. Employees of Southwest Airlines, AirTran Airways, and the members of their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible to enter or win. The contest is subject to all applicable federal, state, and local laws and regulations. b. Only one winner per household is permitted in any Contest administered by Southwest Airlines. c. Entrants are required to provide truthful information and Southwest will reject and delete any entry that it discovers to be false or fraudulent. Southwest Airlines will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act. 3. Prizes: a. Grand Prizes: Four (4) winners will each be awarded two (2) Southwest Airlines roundtrip tickets on Southwest Airlines from San Diego to their choice of the following destinations:  New Orleans, Orlando, Portland, or Seattle.  Southwest Airlines tickets are subject to Southwest Airlines terms and conditions; certain restrictions may apply. No blackout dates. Tickets valid on Southwest-operated, published, scheduled service only. Tickets are not valid on code-share or AirTran operated service or any international service.  Airline tickets awarded will expire one year from date of issue. Expiration dates will not be extended, and tickets will not be refundable or redeemable for cash or credit at any time, nor will tickets be replaced if lost or stolen. Tickets may not be sold to a third party. .Prizes must be accepted as awarded. No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsors. Prize subject to availability and the Sponsors reserves the right, at its sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable. Taxes are solely the responsibility of the winner.  b. In the event that a prize is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss. Sponsors are not responsible for the safe arrival of a prize. 4. Selection of Winners: Decisions of judges with respect to the Contest are final. This is a contest of skill. Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the contest. The judges will be judging on the following qualities:
  • Creativity and Originality: 20%
  • Entertaining: 25%
  • Southwest Appeal: 35% photo should reflect fun Culture and Fun-LUVing Attitude.
  • Rules: 20% Read and complied with the official rules.
a. The top “SWA New Destinations” submissions will be selected by a panel of judges from the Corporate Communications Department at Southwest Airlines on or about December 17, 2013. You need not be present to win. b. Potential winner notification will be made on Tuesday, Dec 17, 2013 by Sponsors via Instagram. Potential winners will be asked to contact Southwest with a given e-mail address provided via comment on the entrant’s Instagram entry. Once a potential winner and Southwest make e-mail contact, Southwest will provide a photo for the potential winner to upload to the Instagram account the user uploaded the photo with in order to validate their account. Once the validation occurs, potential winners must execute and return any required affidavit of eligibility and/or liability/publicity release in which they agree to hold Sponsor, Instagram, Twitter, Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Contest. Affidavits will be mailed or emailed based on the potential winner’s preference beginning Monday, December 23, 2013. Affidavits must be executed and returned within seven (7) days or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Upon timely completion of required affidavits and release, winners should expect to receive their prizes in the mail by January 31, 2013. 5. Conditions a. Payments of all federal, state and local taxes are solely the responsibility of the winners. Winners may be required to sign an IRS Form W-9 or the equivalent. b. By participating in the contest, the winners agree to have their name, voice, or likeness used in any advertising or broadcasting material relating to this contest without additional financial or other compensation unless prohibited by law, and, where legal, to sign a publicity release confirming such consent prior to acceptance of the prize. c. Southwest Airlines is not responsible for lost, stolen, mangled, miss-delivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties that may prevent an individual from entering or claiming a prize. d. Southwest Airlines in their sole discretion, reserve the right to disqualify any person tampering with the entry process, the operation of Southwest Airlines website, or otherwise in violation of the rules. They further reserve the right to cancel, terminate or modify the Contest if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. e. Sponsors reserve the right to make changes in the rules of the Contest, including the substitution of a prize of greater or equivalent value, which will become effective upon announcement. f. Failure to comply with the Contest rules may result in a contestant’s disqualification solely at the discretion of the Sponsor. g. The Sponsors are not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize. h. Copies of the written Contest rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611. For a winners list, send a self-addressed return envelope, after December 20, 2013. All requests must be received by January 20, 2013. 6. Sponsors Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611