Southwest Airlines launched the month of love in a big way across Atlanta, showing Customers our Employees’ Heart. More than a thousand Employees and guests joined Gary and many of our Senior Leaders at the College Football Hall of Fame in downtown Atlanta on Friday night to get a preview of a new campaign that’s putting our Heart all over Atlanta.This video recaps the LUV-filled event and features our brand new ads (airing only in the Atlanta market).
Employees check out a wall of helmets on display as Southwest Airlines recognizes it's Atlanta Employees with a celebration at the College Football Hall of Fame. // Stephen M. Keller
"This creative leaves no doubt about who puts the Heart in Hartsfield-Jackson,” said Southwest’s Chief Marketing Officer, Kevin Krone. “Behind Bags Fly Free® (first and second pieces of checked luggage, size and weight limits apply), No Change Fees, and being the Low Fare Leader, our People stand as the smiling guardians of our Brand promise and make Southwest everything we are.”
Our goal here in simple, we want to show that we fly to the top 40 destinations Atlantans want, at flight times that are attractive, delivered by the best People and with unrivaled Value and Customer Service.
Southwest Airlines Chairman, President and CEO Gary Kelly talks with Employees at a Company celebration at the College Football Hall of Fame. // Stephen M. Keller
Southwest has donated nearly $2.9 million dollars to area community organizations since touching down in Atlanta. Southwest is the official airline of both the Atlanta Falcons and the College Football Hall of Fame, presenting sponsor of the Georgia Aquarium, and a partner of Piedmont Park Conservancy, Atlanta’s most visited green space. In addition to being named one of Atlanta's "Best Places to Work," Southwest is also a strong supporter of UNCF, the Atlanta Business League, and many other community and business organizations.
Be sure to check out our social communities today and read the news release on swamedia.com that are pointing Customers headed to and from Atlanta to a news-making fare sale.