I've read the frequent complaints about Southwest pre-board abuse and have to admit that it frustrates me, as well. It's less of an issue for me when apparently able-bodied passengers pre-board as I think it's important to give them the benefit of the doubt given the number of hidden impairments.
It's the wheelchair boarders who claim a disability while pre-boarding, then (with great dexterity) retrieve their overhead luggage and make an unassisted beeline for the airport exit (multiple bags in-hand and a cell call underway) that makes me fume. And for all those out there who respond that "life is too short to get uptight about things like this", it's about the way they disrespect those with real disabilities that I'd ask you to consider if you're that altruistic.
Ok, now that the commonplace pre-board frustration is baselined, I recently had an interesting circumstance when I witnessed a family of six pre-board (four children and what appeared to be their parents) ... all without apparent impairments. Isn't it the policy that pre-boarders get one -- and only one -- companion? Interestingly, a red-shirted Southwest employee escorted them to the pre-board area ... and as they departed ... hugged each of them. He then left the gate area ... obviously not a member of the gate staff.
A complaint to Southwest will inevitably result in a canned response from their CRM system about their adherence to regulations and their lack of control. My solution is to push Southwest to direct their legislative and regulatory lobbyists -- no question they have them -- to get better rules in place. Just as their well-publicized $2 billion investment in better Wi-Fi, power ports and bigger overhead bins is getting attention, they need to direct their balance sheet to seeking more equitable (and enforceable) pre-board regulations.
Southwest's open boarding policy has it in a real bind when it comes to the diminishing value of A-List Preferred and paid upgrades. No baggage fees, Companion Passes, no change fees, etc. only go so far when viewed against the perks of competitors.
As a long-time A-List Preferred customer, I'm seriously questioning the value given the clear pre-boarding abuse and Southwest's hand wringing.
And as a side note, that flight with the six-member pre-board family. There were a total of 23 pre-boarders. The flight was delayed given the lack of available wheelchairs.
