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Southwest Airlines Community

"Companion Pass Preferred"?

kbloomer
New Arrival

The latest post on Hawaii routes is dated 2008.  Well, that's 8 years ago and it's pretty weak especially since SWA bought AirTrans since that time.  Come on SWA, it's time to go to OGG and HNL (at a minimum).  I am proposing that SWA implement a new Rapid Rewards category, called "Companion Pass Preferred" to keep the revenue flowing from these new routes.  A higher level of commitment by both the company and its passengers to maintain SWA's lead as the "Best Airline Rewards" program.  A higher threshold for the passengers to attain (good for SWA), and a better reward from the company (good for the most elite SWA flyer).   Time to go!