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Any considerations on expanding San Diego, CA to Richmond, VA! (More specifically the layover flight, Atlanta to Richmond)


I realize that there are complex algorithms that go into selecting routes and times; however, the only weekday time arriving to Richmond, VA is between 11:30pm and 12:30am (9pm on a Saturday). As a result, I have left using Southwest and use other carriers for travel. It is incredibly inconvenient to dictate that being the only flight from Atlanta. When friends/family come to visit, we are forced to pick them up at midnight because of their corporate ties to SW and reward benefits they receive.