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Southwest Airlines Community

Across the board price increases during sale event - what to make of it?

andilynn
Explorer C

During the current, nearly month-long sale event (Jan 2018), I noticed prices drop about 1/3 of the way through the sale, and just last week (approx 2/3 of the way through the sale) they increased back up to what they were at the begining of the sale.  Is this common?  Will they go back down to where they were in the middle 1/3 of the sale?  I noticed the price increases nearly across the board, for several different markets, all on the same day.