I was wondering if Coke and Southwest were such great partners and they have a program called, DESTINATION: HAPPINESS. And the motto is; Southwest is dedicated to bringing you the best in refreshing content. Then why not show it. Why can't we use our points to help or purchase airline tickets.
I'm sure that these multi-million dollar companies can pair up for something wonderful and make it possible for the middle class and lower middle class to grab some holiday cheer or even a vacation by using points to buy tickets to favorite destinations. At one time there were cokes at the local wendys that allowed ticket purchses with points. I saved cups till they were pouring out of my windows. But it was the best vacation my family ever had.
Just food for thought....or COKE for THOUGHT!!!
