My fiance flew today (November 2, 2017) from Love Field in Dallas on Flight 24. She was unfamiliar with the boarding and seat selection process @Southwest and asked the gate agent about seat assignments and when to board. The agent very rudely yelled at my fiance that she was in Group B. Shocked at the behavior, my fiance said she has never been treated so rudely by any other airline and will never fly Southwest again. Neither will I. The SWA mission statement: "The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit." The gate agent apparently never got the memo. Regardless, we will redirect our future air travel to other airlines. It's a shame. a little "warmth, friendliness, individual pride and company spirit" would have made all the difference.
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