I have flown Southwest for years, and this has been the boarding order: Pre-board (w/blue cards), Business Select, A group, A-listers who didn't get A for some reason, families with small children, then B, and C. On a recent trip, however, they boarded families with small children (via a general announcement, not based on some special circumstances) BEFORE Business Select and the whole A group. Is this an actual change in policy or was this just a mistake/deviation from procedure on that one flight? Some of the Business Select folks were super annoyed when they boarded and had to sit back near the exit row. There was even a pretty heated argument between one passenger and a mom about how she and her family got way better sets for free than people who paid for an upgrade. I wasn't one of those folks, but I have considered Business Select from time to time. However, it would definitely not be worth it if families boarded ahead.
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