I am utterly disappointed and quite frankly disgusted with how Southwest is “sticking” it to the frequent flyer with the new Rapid Rewards Program. Rather than fly 8 roundtrips anywhere in the country to earn a free flight, I may have to fly 16 roundtrips, depending on where I am traveling. I do not think it is fair that you take away my ability to earn 2 credits for a roundtrip flight from Chicago to Pittsburgh, and transition this to the possibility of not even earning a single credit depending on the fair I booked.
As a one-time “A-list” member who does not travel nearly as much anymore, I feel that my favorite airline no longer cares about me. I know I’m not the only one who feels this way. In speaking with other frequent Southwest customers who quite frankly flew with Southwest because of the great rewards program, it may be time to move on. I can get much better perks flying with other airlines, who are becoming more and more competitive with your “low” or “discounted” rates.
Rapid Rewards are no longer rapid. The name should surely be changed. In booking immediate travel, I am no longer solely considering Southwest and will look elsewhere.
I would typically end an email or letter with the word “thanks.” Unfortunately, “thanks” are not in order. It really is time to do some “soul” searching to see if you are doing the right thing.
Ryan P. – Disgusted, disappointed, concerned, and one-time loyal customer.
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