I want to know who I can talk to about why a ticket can't be transferred...besides a "customer service" representative that says "it's our policy". Ok, no kidding, just like every other airline I'm sure, but I want to know why. They're basically taking advantage of the very people/consumers that keep them in business. I have a private medical practice in Omaha...if I adopted the same policy I guess it would be ok to charge a patient for a visit they had to reschedule/cancel and then charge them again for the actual visit they were able to attend. It's ridiculous. My wife purchased a ticket for my daughter, who is a minor, and while making the reservation accidentally typed in her name instead of my daughter's. So it's legitimately our/her error, but how hard would it be for the CS rep to delete my wife's demographic information and type in my daughter's? What would it take...all of 45-60 seconds. Instead, we get charged an additional $270 dollars to book the same exact flight with my daughter's info. I know the business practice is great for them...according to USA Today report from 2012 the airline industry collected 2.5B dollars in ticket change fees. Brutal. I know this is probably just a vent type post but I would love to sit down/talk with someone at SWA to get a logically explanation of why the policy is what it is. I just want them to tell me the truth...that it's all about money regardless of how much it hurts the actual consumer. I'm all for capitalism...but I have a hard time with this way of making a buck!
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