As a former Marine, I've flown on the majority of airlines, with Southwest being one of them. I can understand why some get upset by their not being an "official" military discount. However, Southwest's fares are typically much cheaper than many other airlines. They are an efficient, cost-conscious airline, and do it well. They HAVE to make a profit, or they are gone. Southwest has always taken good care of me and my family, including my military family. I've not once had a negative experience in the 40 plus years I've been flying. I like the fact that they are a "no-nonsense" airline, providing an affordable service. I enjoy the "laid-back" atmosphere where you rarely see an employee wearing a tie, coat, suit etc... I had a meeting years ago with the CEO, I believe it was in the early 90's, he was in his biking shorts and a t-shirt. He was not "stuffy" and as an avid cyclist, we had a great meeting. I was just a young salesman but he treated me with dignity and respect. I'll never forget the experience. BTW, his bike was in his office as well. I'm sorry if Southwest doesn't meet your needs, but it meets the majority of people's needs and I believe they have done an exceptional job. They are not a "non-profit", they have to make a profit. If you feel that their prices are high, check another airline or start flying lessons.
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