For business select flights there should be assigned seating. I would often be willing to pay the higher price if I knew for sure I'd have the seat I paid for. As it is now, if you run into any delays getting to the airport or making a connecting flight, even though you've paid a premium price, you end up with a less than desirable seat. Save those seats that aren't considered premium for customers who are paying far less. You could even add a price point above Early Bird for the privilege of knowing your extra investment is worth the cost.
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