@dfwskier wrote: That ain't going to happen. Southwest knows that assigned seating means boarding takes longer, which impacts the ability to turn aircraft quickly, which affects profitability and ultimately ticket prices. SW has 50 years of experience on what boarding process works best. Besides different people views "prime" seats differently. What might be "prime" to you might not be to someone else. Besides the Southwest method of having lots of short haul connecting flights there would be many flights with people already on them that may or may not have taken the seat that was desired.
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